Importance of Business Value
Delivering maximum business value in a minimum time span is ingrained in the Scrum framework. Usually, Scrum projects are expected to create business or service value which makes Scrum framework attractive for business stakeholders. But it is not clear if Business Value can be achieved by reducing costs involved, increasing the end revenue, enhancing customer delight, minimising risk or enhancing organizational capability. Business value and its assignment is a subjective task that requires balancing a lot of information based on lot of changing priorities. Product owner uses it as an indicator to prioritize the product backlog. Product backlog prioritization includes many other variables and attributes. Therefore, prioritization based on business value should not be the only approach. A good product owner should have strong understanding of the product’s vision and a good rapport with the customer and development team. Product owner should also take calculation of ri...