What is Product Vision?
A Product Owner must be able to successfully envision a product. Organizations generally carry out market research and other activities, such as planning and analysis, to conceptualize products. A shortcoming of this approach is that organizations assume that customer requirements are predictable and ignores other fluctuating factors. Another approach is to dive head first into the development process. This can be a grave mistake, because the organization may not have accurately gauged the customer’s requirements or even understood what the successful product should look like. As the project gets underway, the visioning work decreases, and the team’s incremental work is required to validate the vision. The customer’s feedback is used to refine the product further. Although the vision focuses mainly on the next product version and it does not necessarily restrict itself to the current release. A good Product Vision also explains the value to the customer. In summary, the Product ...